Last edited by Zugor
Wednesday, May 13, 2020 | History

2 edition of streamlined study of advertising copy. found in the catalog.

streamlined study of advertising copy.

Ida Chesbro

streamlined study of advertising copy.

by Ida Chesbro

  • 96 Want to read
  • 17 Currently reading

Published by Burgess-Beckwith, Book Production Division in Minneapolis .
Written in English

    Subjects:
  • Advertising copy.

  • Edition Notes

    Bibliography: p. 102-103.

    Classifications
    LC ClassificationsHF5825 .C52 1966
    The Physical Object
    Paginationv, 106 p.
    Number of Pages106
    ID Numbers
    Open LibraryOL5997986M
    LC Control Number66030668

      It is true that copy writing is an art and the copywriter has a very important role to play in advertising creativity. Copy writing does not admit any stereotyped rules and classification. There are various styles in which a copy can be prepared and presented. The following classification of advertisement copy may be studied; 1. If you’re considering targeted advertising on LinkedIn, study up on what kind of creative assets work to drive clicks and conversations on that platform. If you keep hearing about a new social network or channel, don’t dismiss it out of hand as the “shiny new object,” but do invest some time in sussing out whether it’s a fit for your.

    Books shelved as advertising-design: The Advertising Concept Book by Pete Barry, Confessions of an Advertising Man by David Ogilvy, Ogilvy on Advertising. D&AD. The Copy Book. D&AD and TASCHEN have joined forces to release an updated and redesigned edition of 'The Copy Book.' Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves.

    Best Advertising Books The top books about advertising - from 'how to' books to All Votes Add Books To This List. 1: Pick Me: Breaking Into Advertising and Staying There by. Nancy Vonk. avg rating — ratings. score: , and 3 people voted. Advertising as science. The book spent six weeks on the best-seller list and convinced generations of Americans that advertisers were using hidden symbols to manipulate consumers into buying products they neither needed nor wanted. In Packard's most famous example, a movie theater supposedly boosted concession-stand sales by flashing orders.


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